Food fraud occurs almost every day - from false label claims to the use of additives and fillers to increase profitability. In early 2013, horse and pig DNA were identified in beef products sold in several supermarket chains. This type of contamination is not only misleads the consumer but has health, religious, and ethical implications.
For example, certain antibiotic drug residues from antibiotic use in horses (phenylbutazone, for example) are highly toxic if consumed by humans. And, some people in Jewish & Muslim communities practice dietary restrictions related to the consumption of pork and pork-based products (Halal foods). For these reasons and others, the authenticity of meat products is very important to consumer health and well-being.