Ashley Sage is the Senior Manager for Global Portfolio & Technology in the Strategic Marketing group at SCIEX. He is responsible for looking after the strategic marketing campaigns for the product and technology portfolio. Most recently, Ashley was involved in the Generation Quant videos and campaign. Outside of work, Ashley can be found on the golf course and spending time with his family.
What do you do during a normal day?
"I generally wear two hats, but sometimes even more of them depending on what the boss asks me to do. More seriously though, I look after the strategic marketing campaigns for the product & technology portfolio, as well as manage a team of 4 extremely talented marketeers who look after software, customer experience and technology campaigns. It generally involves juggling the things I need to do (write content, blogs, technology articles etc.) with being there for the team when they need help or advice. This isn’t always easy with having my team members across the globe and in different time zones, but the work always gets done."
How do you describe what you do at SCIEX to your family and friends?
"I usually tell them that "I'm a mass spectrometrist" and they generally look at me with bemusement. I then tell them that I do really cool marketing campaigns about the most widely used analytical science technology that NO ONE knows about. This usually ends up in conversations about life science research, testing food and water and even discussions about mass specs in space. I generally finish by saying that I work in an industry of cool technology that helps lives and the planet and is used for scientists to understand more about the way we live. One thing is certain - I have had fun for the last 25 years in my job, met some great people and made some great friends."
What are some recent applications, publications, or collaborations you have worked on?
"In my previous role, one of the rewarding things I used to do was manage key important collaborations with customers. And as someone who has been involved with the advancement of high-resolution, accurate-mass instruments since around 1998, I was involved with recent application development on X500 systems with key collaborators to show how SCIEX instrumentation, with SWATH® Acquisition, can be used for key small molecule analysis related to food safety and environmental pollution detection and control. On the use of LC-MS/MS, I’ve written and co-written several peer reviewed papers, many articles in LCGC, as well as presented both numerous posters and orals at many conferences over the years, which has always been an enjoyable part of my job to show to other scientists the work we do."
What are some of the biggest game changers you see in the advancement of your job?
"In my current role within strategic marketing, I see different ways to reach our current customers and potentially new customers as the market for mass spectrometry technology expands. Obviously, the big one in this current digital age is the use of social media to position SCIEX as a thought leader and innovator. Our website drives a significant amount of interest as it is a portal into our products and services, so its key to keep the content relevant. Other channels for communication include social media platforms such as LinkedIn where we can showcase our products and application trends on this site. Events and conferences will still remain a large part of the outreach to customers as they still like to deal with people."