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Sophie Graham
When it comes to digital marketing, Sophie’s all over it! Juggling marketing campaigns for SCIEX teams globally, she gets the right message to the right people though the most effective digital channels. It’s all about getting the best results!
"There’s a wide variety of digital marketing channels which means my job is always interesting – from paid advertising, to social media, email and web."
Overview
Sophie Graham is a Global Digital Channel Specialist for the Digital Marketing Team here at SCIEX. As part of the Digital Marketing Team, she is responsible for working with different marketing teams across the globe, helping them to leverage different digital marketing channels to deliver the best results for their marketing campaigns. She enjoys DIY home improvement projects and being outside as much as possible.
How would you describe what you do at SCIEX to your family and friends?
"I spend most of my time working with the different marketing teams across the globe, helping them to leverage the different digital channels to deliver the best results for their campaigns. There’s a wide variety of digital marketing channels which means my job is always interesting – from paid advertising, to social media, email and web."
What excites you about your role here at SCIEX?
"I get to work with really smart people from different backgrounds. Everyone I work with is hungry to learn about topics outside of their ‘expertise’ and comfort zone, and they’re also happy to teach you what they know. There’s a great feeling of collaboration and team work."
What are some recent projects you have worked on?
"We’ve just launched some advertising campaigns for the new SCIEX Online Store which has been pretty exciting. I am usually working on around 50 campaigns at any one time so there are too many others to mention!"
How do you see digital marketing advancing in the future?
"If there’s one thing for sure about digital marketing, it’s that it never stands still for more than 5 seconds! It’s a constant and exciting challenge to leverage new technologies and platforms as and when they emerge. In the near term, I think digital marketing will get more personalized and targeted, with people accessing the right information from fewer and fewer clicks. We’re also seeing an increase in the importance of mobile experience. In the long term, who knows – the pace of digital marketing is changing too fast."
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