What are some recent projects you have worked on?
"We’ve just launched some advertising campaigns for the new SCIEX Online Store which has been pretty exciting. I am usually working on around 50 campaigns at any one time so there are too many others to mention!"
How do you see digital marketing advancing in the future?
"If there’s one thing for sure about digital marketing, it’s that it never stands still for more than 5 seconds! It’s a constant and exciting challenge to leverage new technologies and platforms as and when they emerge. In the near term, I think digital marketing will get more personalized and targeted, with people accessing the right information from fewer and fewer clicks. We’re also seeing an increase in the importance of mobile experience. In the long term, who knows – the pace of digital marketing is changing too fast."